SIRIUS Press

SIRIUS to Broadcast Live 2010 FIA Formula One World Championship Events

Monday March 22, 2010

TORONTO, March 22, 2010 -- SIRIUS Canada announced today that it will broadcast every 2010 Formula 1 race live, offering unmatched access to the sport to SIRIUS listeners.

The next event on the calendar is the ING Australian Grand Prix in Melbourne on Sunday, March 28 (2:00 am ET) and SIRIUS will carry the race live in its entirety on SIRIUS channel 127.

In addition to live coverage of each race, SIRIUS will offer multiple replays, giving listeners several opportunities to hear every event. The Australian Grand Prix will be rebroadcast Sunday, March 28 (7:00 am ET and 7:00 pm ET) and Monday, March 29 (7:00 am ET) on SIRIUS channel 127.

SIRIUS’ coverage will also feature the BBC 5 Live F1 Preview Show, which will lead in to every Grand Prix race, offering listeners the latest team news and information, a recap of qualifying results, driver interviews and an in-depth look at that weekend's circuit.

The FIA Formula One World Championship is the highest end of open wheeled motor racing. The 2010 season runs from March to November and consists of 19 Grand Prix races run on road course tracks, as well as some closed city streets circuits. The results of each race are combined to determine two annual World Championships, one for drivers and one for constructors (teams).

For more information and a schedule of upcoming F1(TM) races on SIRIUS please visit www.sirius.ca/sportingnewsradio

About SIRIUS Canada
SIRIUS Satellite Radio Canada, one of Canada's 50 Best Managed Companies, is the country's leading audio entertainment company with more than one million subscribers.

SIRIUS offers 120 channels of commercial-free music, premium sports, news, talk and entertainment programming from studios in Vancouver, Toronto, Montreal and New York. SIRIUS offers listeners unparalleled coast-to-coast signal coverage and digital quality sound broadcast from four high-orbit satellites.

SIRIUS is the Official Satellite Radio Partner of the CFL, NFL and NASCAR and broadcasts live play-by-play games of the CFL and NFL games. SIRIUS is also the exclusive satellite radio home of CBC's Hockey Night in Canada Radio. In addition, SIRIUS broadcasts live NASCAR races, Barclays English Premier League and UEFA Champions League soccer.

SIRIUS products for the car, truck, home, RV and boat are available in more than 3,500 retail locations, including Best Buy, Canadian Tire, Centre Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples, The Source, Visions, Wal-Mart and 2001 Audio Video.

SIRIUS Canada's automotive partners include Aston Martin, Audi, Bentley, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes Benz, MINI, Mitsubishi, Pana-Pacific, Subaru, Toyota, Volkswagen, Volvo and the Canadian Automobile Association (CAA). SIRIUS automotive partners make up nearly 60 per cent of light vehicle sales in Canada.

All SIRIUS programming is available for a monthly subscription fee of only $14.99. Visit www.sirius.ca to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.
For further information:

Jeff Roman
SIRIUS Canada
P: (416) 513-7434
E: jroman@siriuscanada.ca