SIRIUS Press
SIRIUS Announces Extensive Broadcast Coverage of Daytona 500
Wednesday February 10, 2010
- SIRIUS listeners can hear the live race broadcast plus in-car audio from race teams
- SIRIUS NASCAR Radio, channel 128, will broadcast live all week from Daytona International Speedway
- Special edition of "Tony Stewart Live" to air Feb. 11
TORONTO – February 10, 2010 – SIRIUS Canada, the country’s leading audio entertainment company today announced it will provide comprehensive coverage of the upcoming Daytona 500 on SIRIUS NASCAR Radio, the only radio channel dedicated entirely to NASCAR.
SIRIUS NASCAR Radio, available to listeners on SIRIUS channel 128, is broadcasting from Daytona International Speedway each day of Daytona 500 week, offering live coverage of every race, plus NASCAR talk, news and analysis.
On Sunday, February 14, Daytona 500 race day, SIRIUS NASCAR Radio will start broadcasting live from the track at 7:00 am ET and will offer listeners 15 hours of live coverage throughout the day. SIRIUS NASCAR Radio will offer all the action on the track during the 52nd running of the Daytona 500, which starts at 1:00 pm ET, plus full pre- and post-race coverage with expert analysis, reports from pit road and the garages, driver introductions and interviews with the race winner and other competitors.
SIRIUS will also offer additional Driver2Crew Chatter(TM) channels that will carry the in-car audio of NASCAR's top drivers as they compete in The Great American Race. The "Fan's Choice" channel will feature the in-car audio of a driver determined by fans who log on to www.sirius.com/nascar and vote from a selection of competitors.
For this year's Daytona 500, SIRIUS Canada subscribers can hear the following:
- Live race call provided by MRN - SIRIUS 128
- Jimmie Johnson in-car audio - SIRIUS 125
- Mark Martin in-car audio - SIRIUS 126
- Tony Stewart in-car audio - SIRIUS 127
- Dale Earnhardt Jr. in-car audio - SIRIUS 130
SIRIUS NASCAR Radio will also provide live coverage of both Gatorade Duels, the 150 mile NASCAR Sprint Cup Series qualifying races, on Thursday, Feb. 11 (1:00 pm ET), the NextEra Energy Resources 250 Camping World Truck Series race on Friday, Feb. 12 (7:30 pm ET), and the Drive4COPD 300 NASCAR Nationwide Series race, featuring the much-anticipated start of Danica Patrick's NASCAR career, on Saturday, Feb. 13 (12:45 pm ET).
On Thursday, Feb. 11 (6:30 pm ET), two-time NASCAR Sprint Cup Champion Tony Stewart will host a special edition of his SIRIUS NASCAR Radio talk show, Tony Stewart Live, from the IMAX Theater at the Daytona 500 Experience at the speedway. Stewart and co-host Matt Yocum will preview the Daytona 500 and the start of the 2010 NASCAR Sprint Cup Series season. Fans are welcome to attend the broadcast and will be admitted free of charge. Space is limited. Tickets will be made available on a first-come, first-served basis on Thursday, February 11, starting at 10:00 am at Guest Services at the Daytona 500 Experience.
SIRIUS NASCAR Radio's daily weekday talk lineup begins at 7:00 am ET with The Morning Drive (7:00 - 11:00 am ET), hosted by Mike Bagley and Pete Pistone, followed by Tradin' Paint (11:00am - 3:00pm ET), hosted by Danny "Chocolate" Myers and Rick Benjamin, then SIRIUS Speedway (3:00 - 7:00 pm ET), hosted by Dave Moody.
Late Shift, hosted by Alex Hayden and Buddy Baker, airs Mondays and Tuesdays (7:00 - 10:00 pm ET), followed on Monday nights by Mojo Nixon's Manifold Destiny (10:00 pm - midnight ET). Wednesday through Friday (7:00 - 10:00 pm ET), Claire B. Lang hosts Dialed In, providing her listeners with up-to-the-moment news and interviews.
On weekends, Pat Patterson will host The Front Stretch Saturday and Sunday mornings starting at 7:00 am ET. Claire B. Lang, Steve Post and Alex Hayden will team up for SIRIUS NASCAR Radio's pre- and post race shows to give NASCAR fans a comprehensive view of everything on, inside and around the track.
On Monday, February 15, The Morning Drive will broadcast live from the Daytona 500 Experience at the speedway where hosts Mike Bagley and Pete Pistone will conduct live in-person interviews with the 2010 Daytona 500 Champion driver, crew chief and team owner.
As the Official Satellite Radio Partner of NASCAR, SIRIUS broadcasts every NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series race. Fans can also tune into SIRIUS NASCAR Radio for expert NASCAR talk all year long on SIRIUS channel 128.
For more information, please visit www.sirius.ca
About SIRIUS Canada
SIRIUS is Canada's leading audio entertainment company with 120 full-time channels broadcast from studios in Vancouver, Toronto, Montreal and New York. SIRIUS offers 100% commercial-free music plus premium sports, news, talk and entertainment programming from North America's most recognizable and respected personalities and brands. SIRIUS offers listeners unparalleled coast-to-coast signal coverage and digital quality sound broadcast from four high-orbit satellites.
SIRIUS is the Official Satellite Radio Partner of the CFL, NFL and NASCAR and broadcasts live play-by-play games of the CFL and NFL. SIRIUS is also the exclusive satellite radio home of CBC's Hockey Night in Canada Radio. In addition, SIRIUS broadcasts live NASCAR races, Barclays English Premier League and UEFA Champions League soccer.
SIRIUS products for the car, truck, home, RV and boat are available in more than 3,500 retail locations, including Best Buy, Canadian Tire, Centre Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples, The Source, Visions, Wal-Mart and 2001 Audio Video.
SIRIUS Canada's automotive partners include Aston Martin, Audi, Bentley, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes Benz, MINI, Mitsubishi, Pana-Pacific, Subaru, Toyota, Volkswagen, Volvo and the Canadian Automobile Association (CAA). SIRIUS automotive partners make up nearly 60 per cent of light vehicle sales in Canada.
All SIRIUS programming is available for a monthly subscription fee of only $14.99. To listen to SIRIUS live, or to purchase a SIRIUS radio and subscription visit www.sirius.ca.
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Media Contact:
Jeff Roman
SIRIUS Canada Inc.
Tel: (416) 346-5157
Email: jroman@siriuscanada.ca